Anytime you browse the internet, make an online purchase, sign up for a service, or simply read a news article you can bet that information is being recorded. There is a multi-billion dollar industry at work picking up the digital crumbs you leave behind on the web when you browse your favorite sites. There intents are multi-faceted, sometimes using that info to better target you with advertisements. Although sometimes the information you leave behind could be used for more nefarious intents, such as keeping track of your location or where you might be going.
It’s important to safeguard your data and prevent it from falling into the wrong hands. However there are tools available to help keep your data private, and prevent would-be trackers from following your online presence.
Companies employ a slew of methods to track your online habits. One of the most effective way’s of doing this is through bits of data your computer automatically shares with each site you visit called a ‘cookie’. Whenever you visit a website, your computer interacts with 3rd-party cookies. Companies are interested in more than just bits of data though, they are trying to build a complete online profile of you. Whenever you visit a website, make an online purchase, click a certain advertisement, your computer downloads a cookie from those sites, and in turn your computer shares information with those sites.
Through the use of these 3rd-party cookies, companies are better able to target advertisements for you, but they can also be used for other things like tracking locations, buying habits, and more. It can also be very difficult for the average user to know if a website uses third-party cookies or not as well.
Luckily there’s a variety of tools out there for you to use which can help prevent these 3rd-party cookies from tracking your information.
Using the above methods and add-ons will help keep your online data safe. If you want to learn more about securing your data, and much more contact us today.